Paloma

Paloma needed a sophisticated yet human tone of voice to break through the stigma (& noise) of dating apps.

BRAND MESSAGING
TONE OF VOICE
WEB COPY

Project Summary

Worked with Paloma, a dating platform that helps relationship-ready folks find their person, to develop brand voice, tone, and writing guidelines, as well as new copy for their rebranded landing page.

My work included:

  • Identifying and developing 4 key users personas

  • Creating brand tone attributes

  • Establishing usable, comprehensive tone and voice guidelines

  • Writing new landing page copy

  • Developing copy for their application page